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Kickz Why let drink decide 2010 cup
Season 2009/10

Why Let Drink Decide? 2010 Cup Kickz off

  • 23 March 2010 09:59
  • Posted by Damaris Treasure

As Manchester City took on Sunderland in the Barclays Premier League a week last Sunday, the latest qualifier in the ‘Why Let Drink Decide?’ Kickz Cup 2010 took place at the Regional Athletics Arena.

Budding football stars from Kickz projects across the North West battled it out for a place in the semi-finals of the national tournament in May.

Manchester City teams won in both the U14 and U16 competitions, and the U18s only narrowly missed out. U16 player of the tournament was awarded to the City team member Liam Todd.

“The City guys have done brilliantly today, and we’re really proud of them. It’s a great way for them to learn about working as a team and building friendships,” said Dave Coppin, Inclusion Manager for CITC.

“If they want to succeed in the tournament, alcohol just doesn’t fit into that.”

Workshops will be running at each tournament where the young players will take part in role play classes to learn about the effects of alcohol.

Speaking ahead of the tournament, Roberto Mancini said: “Drinking too much alcohol can have a serious affect on your physical performance and mean that you don’t play the best football. I am hugely supportive of the Why Let Drink Decide? campaign, which is so important in ensuring young people can understand the effects of alcohol.”

The ‘Why Let Drink Decide?’ campaign was launched in January 2010 and aims to delay the point at which young people start drinking. The partnership with Kickz was launched in February.

Kickz is a social inclusion programme which uses the power of football and appeal of professional football clubs brands to build safer, stronger, more respectful communities through the development of young peoples’ potential. The programme’s primary partners include the Football Foundation, Premier League and Metropolitan Police and 110 Kickz projects are now running at 40 professional clubs and within 60 local authority areas, with over 34,000 young people engaged.

If you would like more information about the campaign can log on to or visit the CITC section of our website.

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