New City home kit launched
- 15 July 2011 07:03
- Posted by Kitbag
As Manchester City look ahead to an exciting new season, the new 2011/2012 home shirt, which captures the passion of the fans in a unique way, has been revealed.
The new home shirt, which is tailored by Umbro, features a soundwave graphic of fans singing ‘Blue Moon’, which is subtly embedded within the shirt.
To help launch the shirt, Umbro teamed up with Beady Eye, fronted by City fan Liam Gallagher, who have recorded a special version of Blue Moon which mixes into their new single, The Beat Goes On. Have a look at the video here.
Liam said: “I’ve been a City fan since I was a kid so to be involved with the launch of a new kit is colossal. Manchester City fans are known for having a lot of style and the new shirt looks mega.
I love the soundwave idea and the Mod-inspired collar looks proper smart.
...Liam on the new shirt
“Blue Moon is a top tune and has been City’s song for as long as I can remember. It’s been covered by loads of people but the only good one until now was the one Elvis did. I hope the fans buzz off our version and sing along to it at the stadium.”
Manchester City’s Chief Brand and Commercial Officer, Ian Cafferky, said:
“Manchester City Football Club has always connected well with fashion and music. This special relationship has spanned decades and helped shape Manchester’s rich cultural landscape.
“Blue Moon is part of City’s DNA. Liam covering the song is a fitting tribute to both the Club and the fans. As a true Blue himself, it is great to have him as the first fan to wear the new home kit. We look forward to playing it next season in the stadium.”
The new 2011/2012 Manchester City home kit is available for pre-order now and will be on sale from 22nd July.
David Blanch, Senior Designer at Umbro, commented: “You can go anywhere in the world and people will know two things about Manchester: football and music. For the new Manchester City Home shirt, we wanted to combine the elements of football and sound in a new and original way.
“Our starting point was the club’s anthem, Blue Moon. When fans are singing Blue Moon, it becomes more than just a song – it’s a connection between the fans and the players. We went into the Stadium to record a section of the fans singing the song. From this recording, we extracted an audio clip and created a soundwave graphic which is used within the shirt. One of the most powerful ways in which any fan can positively influence a football match is through sound. We've harnessed that and made it part of the Manchester City's home kit. This is a truly innovative football strip."
Trevor Cairns, Chief Marketing Officer for Umbro, added: “‘Blue Moon’ is the connection between Manchester City fans and the players. Hearing the song – whether it’s before, during or after games – is an inspiration to the City players. We wanted to celebrate this relationship by capturing the song within the shirt. This is the first time that fans have been featured within a football shirt in this way. We hope both the players as well as the fans are proud to wear it.”
Beady Eye’s new single, The Beat Goes On, is available from 18th July. The track is taken from the album, ‘Different Gear Still Speeding’ which is out now.