City celebrate Football Business Awards double
- Fri 09 Nov 2012, 2:32PM
- Posted by Chris Nield
Last night City staff celebrated as the club received accolades in two categories at the inaugural Football Business Awards held at Chelsea's Stamford Bridge.
The Blues picked up top marks in the Best/Most Innovative Use of Technology category and the our partnership with EA Sports was also lauded in the Club Sponsorship/Partnership of the Year award.
Our desire to increase the depth of engagement our supporters have with the Club beyond simply the matchday experience has led us to embrace new channels of communication online and in social networks, and in turn, look towards new technology and innovation as a means of interacting in fresh and engaging ways with our supporters.
Since 2009, we’ve developed and implemented a number of major changes based on, or improved by, new technology. These include City Square, a bespoke fanzone area outside the north end of the Etihad Stadium which combines a mix of music, entertainment, live interviews, live bands, giant LED screens and big-name guests before kick-off; our CleverCard app, a QR marker code on membership cards allowing fans to access an interactive augmented reality online; CityBeats, our debut digital music app, allowing fans to remix and share music associated with the club and our virtual LiftTheCup app to give City fans, especially those abroad, a chance to relive the feeling of winning the Premier League.
One of our most innovative and successful initiatives was City Fan Cam. Launched in January 2012, City Fan Cam combined best-in-class digital stadium panorama photography with an innovative social media engagement campaign, to deliver a truly unique digital app to the Club’s supporters.
City were also finalists in three other categories at the awards; Best Club Marketing Campaign in the UK, Best use of Social Media in Football and Best Corporate Social Responsibility Scheme.