Club unveils new-look CityStore at the Etihad
- 27 June 2013 08:00
- Posted by @markbooth_mcfc
The Etihad Stadium's flagship store has received a Nike makeover.
That's right, CityStore at the Etihad Stadium is back - bigger and better than ever before!
With a 25% increase in retail space, now spanning some 900 sqm across two floors, the CityStore’s capacity has risen by 30%.
New positions for entrances and exits have also been included to improve the flow and customer experience on match days.
To celebrate the opening, City legend Mike Summerbee will take centre stage to cut the blue ribbon, alongside Keith Poole, who won a competition commemorating 10 years at the Etihad Stadium.
In addition, to mark the occasion, every customer that purchases the new home kit in-store with a player name printed on the back, will automatically be entered into a prize draw to meet their chosen hero in person.
As if the chance to meet Sergio Aguero, David Silva, Yaya Toure or Joe Hart wasn't enough, Nike also provided one lucky fan, Emily Boon, with brand new pair of Nike boots from the new Boot Room, along with two tickets to watch City’s opening clash of the season against Newcastle, from the comfort of Nike’s hospitality box.
The new Boot Room comes complete with the latest Nike range from Mercurial Vapors to the recently released Hyper Venoms, due out next month.
In addition to a wide selection, fans can also get their boots embroidered with personalised messages, following in the footsteps of the Blues’ stellar squad members.
Packed full of exciting new products including the latest fashion collections, accessories and gifts, it is also the first time fans will have the chance to get their hands on the new Nike home kit, recently unveiled during City’s post-season trip to New York.
Ordering facilities have also been upgraded to offer a multi-channel service, which will see fans able to make a purchase in the in-store and have it delivered to anywhere in the world. Similarly, it is also possible to make a purchase online at www.mcfc.co.uk/shop and collect the items in-store, saving on postage costs.
With a unique shirt printing laboratory, unrivalled product ranges and sophisticated ordering facilities, the new CityStore will provide City fans with a complete one-stop-shop for all MCFC purchases.
The Club’s Market Street CityStore will continue to cater for customers in the heart of Manchester city centre.